Java House
Paid social and creator whitelisting for a coffee brand, with audience and creative tests to support discovery.
A repeatable paid social testing system
Paid media, thoughtfully grown
CULTIVATINGGROWTH THATLASTS.
Paid media strategy and management across Google, Meta, TikTok and YouTube. Every campaign is planned, monitored and adjusted by someone who knows your business.
01ResearchKnow the soil
02StrategyPlant with purpose
03OptimizeNurture the signal
04ScaleHarvest growth
STRATEGYCREATIVEMEASUREMENT
Companies we have worked with
Choose a company to see the work
Four plots.
One growth system.
Strategy, creative, measurement and day-to-day decisions work together, so every part of your paid media program has a clear purpose.
Paid Media Strategy
We look at your goals, audience and customer journey, then decide where your budget has the best chance of working.
Campaign Management
Hands-on setup, optimization and scaling across Google, Meta, TikTok and YouTube. Nothing is left to run on autopilot.
Tracking + Reporting
Reporting shows what happened, what it cost and what we are changing next.
Creative Direction
We turn campaign data into clear recommendations for your ads, copy and formats.
Real campaign
results.
One e-commerce Google Ads account · Oct 2025–Sep 2026 · tracked online sales
Return on ad spend across 12 months
Tracked sales year over year, with 38% less ad spend
Tracked online sales from CA$15K in ad spend
It needs the right environment, attention and patience to thrive.
We do not use the same playbook for every business. We look at the data, explain what we see and make changes we can stand behind.
Choose the level
of support you need.
Hourly advisory$150 USDper hourStarter
Ad spend up to $1KFor brands building their first reliable paid media foundation.
- One advertising platform
- Campaign setup and optimization
- Audience targeting
- Conversion tracking support
- Monthly reporting
Growth
Ad spend up to $2.5KWhere most clients begin their paid ads journey with us. A foundation of strategy, campaign management and ongoing testing to help your business grow.
- Two or more advertising platforms
- Audience and retargeting strategy
- Creative and messaging tests
- Ongoing optimization
- Monthly strategic recommendations
Scale
Ad spend up to $5KFor brands that need full-funnel management and a more active growth plan.
- Google, Meta, YouTube and TikTok
- Advanced audience strategy
- Cross-platform creative testing
- Weekly optimization
- Detailed performance analysis
Advanced Growth
$5K to $15K in ad spendFor established brands scaling revenue across several platforms.
- Cross-platform budget strategy
- Performance forecasting
- Advanced scaling and optimization
- Dedicated campaign management
- Ongoing strategic support
Enterprise
$15K+ in ad spendFor high-growth brands requiring a fully customized paid media partnership.
- Custom full-funnel strategy
- Advanced budget planning
- Creative and performance direction
- Priority support
- Regular strategy check-ins
Focused engagements are also availablePaid media auditAccount and campaign setupTracking support
THE MARKETING FARM / GETTING STARTEDFrom first call to
From first call to
forward motion.
You’ll know what we’re reviewing, what we recommend and what happens after your campaigns go live.
A 30-minute discovery call
We talk through your goals, audience, offer and current advertising. You can share what feels stuck and what you want paid media to achieve.
Your own Slack channel
We create a dedicated channel for questions and updates, then review account access, conversion tracking, your website journey and past campaign performance.
A growth plan you can see
We map out channel roles, budget priorities, audiences and creative tests, and walk you through the plan before campaigns launch.
Launch, learn and stay informed
We build and check campaigns, make ongoing improvements and share a live dashboard with month-over-month and year-over-year metrics, plus the key things you should know.
FOUNDER-LED. SUPPORTED BY SPECIALISTS.Work with Tania and the team.
Work directly with Tania, backed by a team of specialists who know your business and share your goals.
Big platform experience.
Independent agency care.
I’m Tania, a former Google digital ads strategist and the founder of The Marketing Farm. After nearly four years at Google, I left to pursue entrepreneurship and build the kind of paid media partnership I felt businesses deserved.
You work directly with me from our first strategy session through reporting and weekly campaign changes. I work closely with e-commerce, service-based, membership and nonprofit organizations to make their ad dollars work harder without making the process feel complicated.
“There should always be a clear reason behind what we’re testing, changing and spending.
Ready to grow
something good?
Tell me about your business, what you are working toward and where you feel stuck. Complete the form and I will be in touch to set up a call.